Online Marketing >> Search Engine Optimisation

 

Search Engine Optimisation (or Search Engine Marketing) is the process of making a sites' information architecture and content highly relevant for both search engines and searchers. Successful SEO results in a top positioning for your website. The key to success is to ensure that when a user types in a key phrase related to your business into a search engine such as Google, your site appears high in the listings.

 

To target any other way of increasing traffic to your site before you have cracked search engine optimisation is simply not cost-effective.

 

83 percent of Irish internet users turn to search engines in order to track down information they want, compared to 48 percent a year ago (source: Amarach Consulting, Mar 2008)

 

Organic Search Engine Optimisation: Key Benefits

 

1. Higher click-thru rate for organic listings (over pay-per-click) which means more traffic will be directed to your website. Users tend to choose the organic search results in preference to the paid-search listings. This figure is estimated to be around 70% for Google users. This figure increases for experienced users. This suggests that companies who concentrate on paid listings only are limiting their visibility.

 

2. It's a better medium to long-term strategy than just having a Pay-Per-Click campaign running.

 

3. Early adopters are likely to benefit from establishing a high ranking on search engines earlier which makes it very difficult for slower competitors to achieve higher rankings.

 

Please contact Red Sky NOW at +353-1-8878620 or Send us a Sales Enquiry to find out more.

Keep in Touch: